Your business deserves a Custom Email Address - 8 good reasons why
Your domain name is the name of the website that your business will be known as, which is why it is important that you choose a name that is unique and exclusive to your business. It also happens to be the first step in creating your website and your personal email address.
Thankfully, setting up your Custom Email Address is The goal of branding your company to ensure that potential customers know exactly who your brand is and that you look professional. Just like you'd have a custom URL for your website rather than something like mybusiness.someblog.com.
Not yet convinced that you need to start creating a Custom Email Address? Here are a few other reasons why you need one for your business.
You're Already Paying for your domain
If you've purchased a domain name for your website, you already can use that domain for your email addresses. The cost that comes with a Custom Email Address is very low and should not stop you.
Setting up your email forward account is easy. Setting up a Custom Email Address with @Emailforward.mx is explained at the button of this article.
@Verizon, @Gmail or @Yahoo - really, kidding me?
If your argument against a Custom Email Address is that Verizon, Gmail and Yahoo provide perfectly good free ones, consider this: if you were thinking about spending a fair amount of money with another company, which contact email would you feel more confident in:
SalesCompany3@gmail.com -Or- firstname.lastname@example.org
Using free email addresses detracts from the value that your customers wish to offer. They're too busy trying to figure out why you didn't spring to buy from you for the nominal cost of a Custom Email Address. And since all of your rivals use Custom Email Addresses, that could be the single factor that sends business elsewhere.
You're right to think an email address shouldn't affirm your reputation, but on some subconscious level, it does. Make sure that a free email address does not harm the perception that potential customers get of your brand.
Do Not Use ISP Email Addresses!
You may be thinking that an @verizon.net is an acceptable business domain, but what happens if you no longer use that internet service provider in the future? You should replace any ISP email with your own custom business domain today!
Tips to Standardize Email Addresses
When you grow staff, it is important to assign them a Custom Email Address, you can use a format for all other email addresses so that customers can easily contact your company. Even if you're a one-person company, you can create emails for different purposes like sales, legal, social, etc. This can give the impression that your company is larger than it is. If you hire for those company roles, you can assign those Custom Email Addresses to other employees working for your company.
Great examples of standardized email addresses:
email@example.com or firstname.lastname@example.org
We advise developing a single email address dedicated to all social media efforts. Why would you use a generic email and an worker personal email ? The main purpose is to maintain possession over your accounts.
Email primarily used for inquiries about public relations, press and media.
This is an important business email feature where customers can inquire for additional information, refunds, cancellations and policies.
email@example.com or firstname.lastname@example.org:
Email address to be used in your legal documents.
Do you have a sales department or people supporting the webshop inquiries? Send traffic to this important email address.
email@example.com or first[initial]firstname.lastname@example.org:
You may create a naming scheme for individual sales or employee addresses that will match the size of your company.
Here are the most common professional email address formats:
- First name only: email@example.com
- Last name only: firstname.lastname@example.org
- First name, last initial: email@example.com
- First initial, last name: firstname.lastname@example.org
- Full name (first and last): email@example.com
Things to avoid for Standardize Email Addresses
The customers don't care about that the list below. With that in mind, you should always avoid using numbers, long email addresses, titles, positions, and miscellaneous regalia.
- Never use numbers in an email address name
- Avoid long email addresses.
- Titles, Positions, and Miscellaneous Regalia
- Sexual Character or Gender Marks
- Personal Beliefs, Race, Religion, etc.
Your Email Display Name
Your email address is only half the picture. You can also choose a display name that appears in your recipient's inbox when you create a professional Custom Email Address.
Here are different approaches to display names:
- Full name (first and last): John Doe
- First name and company: John @ Your company name
- Company name: You Company Support Info@yourdomain.com
You Keep Control of your company emails
What happens when your social manager leaves and taking her personal email with her? If she was using it to conduct business for your organization on social media, you won't be able to access those emails.
If you set up an email account under her name, you can redirect those emails to go to social managers her email addresses.
A personalized email helps you with your marketing
Have you ever seen the email address of somebody on a business card, and looked up the website because you were curious? Free email addresses don't make that happen. But if you use your custom domain you will get more traffic to your website.
The Custom Email Address should appear in each employee's email signature, as well as on business cards and marketing and social materials.
Every place you've got that branded email address is another opportunity to attract new customers!
Now that we know how to create a professional email address, let's focus on how to set up professional email addresses.
How-to Create Your Custom Email Address
Buy a domain name!
Sign up for @Emailforward.mx as email forward provider
How to configure your email forwarding rules
Prerequisite: make sure that your DNS is set up to use the following MX records:
@ or leave blank
@ or leave blank
You can verify your settings via https://mxtoolbox.com . The result of your lookup should be like the screenshot below.
Log in to your dashboard using the following URL: https://emailforward.mx/clientarea.php. Click on the registered domain name for which you want to configure the email forwarding rules. You can find your domain name under the "Your Active Products/Services" section.
On the next page, you can see the status of the requested service. Click on "Email Forwarders" to configure your email forwarding rules.
We do check the MX records on your domain while loading the next page. If your MX records are not configured to use our services, you will see the following message:
Reach out to us if you need help with the configuration!
By default, we create email forwarders to the email address you used to register with our service.
You will find 3 options:
A Pop-up will appear when you click on the "Add forwarder" button. You may add 1 or more destination email addresses.
When you click "Add Blackhole", you may enter the email address that will be used.
When you click "Add Catch-All", you may enter the email address that will be used. All emails sent to yourdomain.com will be forwarded to your destination email. Mind the spam!
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